Immunization Toolkit: Social communication and demand generation

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The decision to vaccinate is extraordinarily complex and context specific: multiple factors from the political, social, economic, and cultural spheres can influence thoughts, feelings, and behaviors of an individual or a community to get vaccinated. Convenient access to quality vaccination services is also critical, as logistical barriers can hinder uptake.

In order for immunization programs to strengthen the public’s trust in vaccination and increase uptake, PAHO supports countries in technical cooperation in the fields of behavioral science for vaccine demand and confidence, as well as risk communication and community engagement, including handing false information and addressing concerns around vaccine safety.