Singer Jerry Rivera, a Champion of Health of the Pan American Health Organization/World Health Organization (PAHO/WHO), will appear in a new public service campaign as part of the global "Unite to End Violence against Women" initiative. The campaign will be launched in Colombia on the International Day for the Elimination of Violence against Women, Nov. 25.
Jerry Rivera, from Puerto Rico, was named a Champion of Health in 2006, when he appeared in a PAHO public service campaign to stop violence against women and children, targeted primarily at Latin American and U.S. Hispanic audiences. Rivera's ballad Rivers of Pain, written with his sister, Saned, became a manifesto for those trying to end such violence. In a new public service announcement, Rivera will appeal primarily to men to help prevent violence against women.
