The Pan American Health Organization/World Health Organization (PAHO/WHO) is calling on consumers to "Stop, look, choose…the lower salt option" during this year's World Salt Awareness Week, March 10—16. This year's campaign highlights the importance of nutrition labelling to inform consumers about the salt content in processed foods, a growing source of dietary salt in developing countries and the main source in developed ones.
Countries in the Americas are working to reduce salt consumption at the population level, the most cost-effective way to prevent hypertension and cardiovascular disease
Washington, D.C., 10 March 2013 (PAHO/WHO) — The Pan American Health Organization/World Health Organization (PAHO/WHO) is calling on consumers to "Stop, look, choose…the lower salt option" during this year's World Salt Awareness Week, March 10—16. This year's campaign highlights the importance of nutrition labelling to inform consumers about the salt content in processed foods, a growing source of dietary salt in developing countries and the main source in developed ones.
"Most people do not even realize how much
salt they are consuming," said Dr. Branka Legetic, coordinator of PAHO/WHO's
Salt Reduction Initiative. "It's critical to be aware of the salt that is
already in the foods we eat and when possible to choose the lower-salt option.
For that, we need nutrition labels that clearly show salt content. This is a
key regulatory measure that countries with salt-reduction goals have been
adopting."
Consuming more than 5 grams of salt per day increases the risk of high blood pressure, which is the leading risk factor for death from heart attack, stroke, and kidney failure. In most countries of the Americas, average intake is significantly higher than that. For example, daily salt intake averages 12 grams in Argentina, 11 grams in Brazil, and 8.5-9 grams in Canada, Chile and the United States.
To reduce these averages, a growing number of countries in the region have adopted national salt reduction strategies. Argentina became the second country in the world (after South Africa) to pass a comprehensive law for salt reduction. Its law establishes a timeline for the food-processing industry to reduce salt in its products, requires warning labels about the risks of excess salt, limits the size of retail packages of salt, and establishes penalties for violators. Other countries with national salt reduction strategies include Brazil, Canada, Chile, Costa Rica, Cuba, Mexico, Suriname, Uruguay and the United States. In addition to Argentina, other Southern Cone countries and Canada and the United States are the only countries that currently legally require labelling of salt content on processed foods.
To encourage further efforts of this kind, PAHO/WHO's SaltSmart Consortium last year approved a 2013-2018 action plan that recommends measures including public-awareness campaigns to educate consumers about food labels, and negotiations with food processors on voluntary reductions in the salt content of their products.
"Carrying out these actions requires collaboration between the public and private sectors, with support from scientific researchers, consumer advocates, and the public at large," said Legetic.
To kick off this year's World Salt Awareness Week, PAHO/WHO is hosting a virtual seminar titled "Switch the Salt, Please!" on March 11 at 11 a.m. EDT. Speakers include Clare Farrand, of World Action on Salt (WASH); Marina Kosacoff, Under-secretary for Health Risks, Ministry of Health of Argentina; and Hasan Hutchinson, Director General, office of Nutrition Policy and Promotion, Health Canada.
To participate online via Blackboard Collaborate, use the link below and type your name on the sign-in page: www.paho.org/virtual/BrankaLegetic
PAHO, founded in 1902, is the oldest international public health organization in the world. It works with its member countries to improve the health and the quality of life of the people of the Americas. It serves as the Regional Office for the Americas of WHO and is part of the Inter-American system.
Links:
- PAHO/WHO Salt Reduction Initiative
- Special issue of the Pan American Journal of Public Health on cardiovascular Disease prevention and Dietary Salt Reduction (Vol. 32, No. 4, October 2012)
- Salt Awareness Week 2014 poster
Media Contacts:
Leticia Linn, linnl@paho.org, Tel. + 202 974 3440, Mobile +1 202 701 4005, Donna Eberwine-Villagran, eberwind@paho.org, Tel. +1 202 974 3122, Mobile +1 202 316 5469, Sebastián Oliel, oliels@paho.org, Tel +1 202 974 3459, Mobile +1 202 316 5679, Communication- PAHO/WHO— www.paho.org
