Malaria Champions, rethinking process

This year (2022), the Malaria Champions (MC) Committee has reviewed the initiative to better respond to current and future challenges, taking into account the new Plan of Action for the Elimination of Malaria 2021-2025. The need to promote greater appropriation by the Ministries of Health and other actors in the countries, as well as greater use of the potential of social networks and a need for more permanent actions, among other aspects have motivated this revision.

In this context, the MC Committee organized two consultation sessions (July 2022) that aimed at developing a strategy that takes into consideration the country participants’ opinions. National malaria stakeholders, former malaria champions, program officers and collaborators at both international and local levels took part on the sessions.

Call for nominations: Malaria Champions 2023 

2009-2021 malaria champions

The consultation considered the following ideas to renew the initiative:

Greater recognition for more sustained actions

The award, instead of being the final goal of the championship, should be a stimulus to sustain achievements and inspire other practices. This can be achieved through different actions:

  • The malaria champions will be motivated to further implement the awarded activities; this may be achieved through successive recognition of the champions for continuing recognized practices. The champions will undertake to present a follow up report around a year after the initial award; this to confirm highlight the sustainability of best practices and the epidemiological achievement. The sustained actions will henceforth be highly valued by the initiative.
  • Extending the periods of recognized activities: recognition of longer-term activities would encourage a more consistent implementation of national strategies and longer commitment of local actors, governments and stakeholders in general, to the fight against malaria.
  • As references in the fight against malaria, keeping the attention on the champions through incentives as: (1) inviting the champions to participate in the planning of the next championship (2) inviting the champions to ‘pass the flame’, giving the award to the new champions. 
  • The recognitions will be celebrated beyond the Malaria Day in the Americas (DMA), extending the related sensitization throughout the year, through other communication/advocacy channels. This implies, in addition to the distribution of communication materials, the dissemination of information through national and international workshops, technical forums, advocacy sessions, national or regional networks, local and regional journals, scientific societies and congresses, and a more active use of social networks and institutional websites.

More than one theme and more than one champion

  • Several champions (of different types and on different topics) may be awarded simultaneously. The recognition will not necessarily be a competition between entities (municipalities), or similar experiences, but rather a process documenting and recognizing achievements/efforts, with the goal of bringing to light good practices that can be emulated in the region, while, at the same time, stimulating those who face the greatest challenges.
  • The MC Initiative will continue to evaluate all entities (countries, provinces, municipalities, etc.) implementing best practices for their recognition. It will also seek to recognize actions by non-governmental actors, in particular communities, civil society, private or public initiatives, projects, research, academic institutions, etc. to highlight their efforts to eliminate malaria, and encourage their pursuit of success.
  • The MC Committee will review the models of good practices to be promoted, mainly those that resolve bottlenecks preventing the elimination of malaria in the region (refer to Annex 1 of themes), particularly the barriers to timely access to diagnosis and treatment, self-medication and its possible effects, vector control, social determinants, financing, policies, etc.

Experiences duly documented by the countries

  • The initiative will foster a more active role of the countries in documenting and disseminating the experiences and progresses made by their own programs. Ministries of Health will be invited to provide epidemiological and programmatic evidence of their successful malaria experiences.
  • The MC initiative will then become a mechanism to promote quality, analysis and use of information by the malaria programs, while stimulating the documentation and replication of successful experiences in the countries.
  • The regional championship will continue to be nourished by the national programs documenting their progresses, as well as through other mechanisms as related to the different themes (Annex 1)
  • In addition, the ministries of health in the champions’ countries, as well as from other endemic countries, will be invited to participate in the planning of the next championship.
  • From the regional level, incentives and technical support will be provided to countries interested in organizing their own national malaria championships, which may be related to achievement of subnational goals set in the National Malaria Plans, or to other achievements, such as those identified through the implementation of subnational verification of Malaria Elimination processes.

Next steps – 2023 and beyond 

By the end of 2022, in coordination with the Malaria Champions Committee, PAHO will initiate the implementation of the aforementioned changes. The 2023 Malaria Champions Call will be sent during the first quarter; the new champions will be recognized during the celebration of Malaria Day in the Americas 2023, along these new strategy lines. The 2023 Call will include the new elements to encourage the countries in their important role of documenting their candidates’ achievements. In the same vein, the 2023 process will start implementation of actions aimed at stimulating sustainability, one of the most important element debated during the rethinking process.

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