Strategy and Plan of Action on Health Promotion within the Context of the Sustainable Development Goals 2019-2030

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The goal of this Strategy and Plan of Action on Health Promotion within the Context of the Sustainable Development Goals 2019-2030 is to renew health promotion through social, political, and technical actions, and addressing the sustainable development goals in order to improve health and reduce health inequities within the context of the 2030 Agenda.

This document is linked to PAHO’s Strategy for Universal Access to Health and Universal Health Coverage and focuses on work with all levels of government, but particularly the local level, to empower people and communities in their settings and territories. Given the importance of intersectoral action and social participation, these are considered as two cross-cutting axes throughout the Plan of Action and should be reflected in actions to achieve each strategic line. Commitment to the principles of respect for human rights, equity, and inclusivity, with specific consideration of gender, ethnicity, interculturality and disabilities, among others, underpins all the strategic lines of action. Each country will need to tailor its national, subnational, and local responses to its own situation, context and priorities.

This Plan of Action is based on four mutually reinforcing strategic lines of action: strengthening key healthy settings; enabling community participation and empowerment and civil society engagement; enhancing governance and intersectoral work to improve health and well-being and address the social determinants of health; and strengthening health systems and services by incorporating a health promotion approach. The Strategy and Plan of Action on Health Promotion are aligned with the Universal Access to Health and Health Coverage 2014, the Astana Declaration 2018 and the Sustainable Development Goals.


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