Recommendations from a PAHO expert consultation on marketing food and alcoholic beverages to children- flyer

The WHO Set of Recommendations consists of general principles that require additional guidance in order to be applied as concrete policies in national contexts. Recommendation 8 specifically states that "Member States should cooperate" in developing policies to "reduce the impact of cross-border marketing." Following this recommendation, the Pan American Health Organization (PAHO) formed an Expert Consultation Group to develop more concrete recommendations for the Americas.