Almost 97% of the world’s population lives within reach of a cellular network, and the number of mobile phone subscriptions has been growing steadily over past decades (9). Building on the widespread use of cellular phones and similar technologies, mobile health – or mHealth – approaches have emerged using mobile technologies for healthrelated interventions. The World Health Organization (WHO) and the International Telecommunication Union (ITU) have partnered to promote the use of mobile technologies to address the burden of modifiable diseases. The joint initiative Be He@lthy Be Mobile (BHBM) provides guidance on delivering disease prevention and management information through mobile technologies directly to specific target groups, including individuals, communities and health care professionals, to strengthen health systems. In line with strategic objective one of the Global Digital Health Strategy, BHBM promotes global collaboration and advances knowledge transfer on digital health.
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