With the goal of moving beyond public awareness to actually changing behavior, designing programs using a social marketing framework, will link supply and demand side activities, and allow us to integrate best practices from salt reduction programs gathered since the 1960's. Following is an outline for a SOCIAL MARKETING STRATEGY. Each component of the strategy includes outputs and a step by step process.
With the goal of moving beyond public awareness to actually changing behavior, designing programs using a social marketing framework, will link supply and demand side activities, and allow us to integrate best practices from salt reduction programs gathered since the 1960's. Following is an outline for a SOCIAL MARKETING STRATEGY. Each component of the strategy includes outputs and a step by step process.