Connecting to feel calm, safe and helpful
People who feel safe, connected, calm and hopeful, have access to social, physical and emotional support and find ways to help themselves after a crisis situation, will be better able to recover long-term from mental health effects.
The Pan American Health Organization (PAHO) and the Caribbean Development Bank (CDB) launched in 2020 a Caribbean communication campaign to promote mental wellbeing and positive coping strategies during the COVID-19 pandemic and the subsequent hurricane seasons. The campaign also aims to reduce the stigma about seeking mental health and psychosocial support and convey the basic principles of Psychological First Aid (PFA). PFA is a way of helping people to feel calm and able to cope in a difficult situation.
In 2024, in the context of a hurricane season predicted to be more active than normal, these messages are more relevant than ever.
PFA is based on three action principles
During times of stress and crisis, you can help others when you LOOK, LISTEN and LINK.
Refers to how to assess the current situation, who needs support, safety and security risks, the immediate basic and practical needs, and expected emotional reactions.
Refers to how to begin the conversation, pay attention and listen actively, accept feelings and calm someone in distress, ask about needs and concerns, and help find solutions.
Refers to how to assist with accessing information and connecting with loved ones and social support, and accessing services and other help.
Psychological First Aid. Stronger Together. A Guide to Help You and Your Community. Second Edition
New revised edition of the illustrated booklet developed by the Pan American Health Organization and the Caribbean Development Bank. It is meant as a tool to help the general population of the Caribbean care for themselves and their communities during crisis situations.
The booklet explains in a simple language with the help of graphics, the main elements of psychological first aid (PFA), a humane, supportive, and practical response to a fellow human being who is suffering and may need support. The revised edition includes special safety and disease prevention considerations due to the COVID-19 pandemic while providing PFA.
Join the campaign!
Check, download and use the campaign materials:
- A social media kit with 30 graphic cards and messages to help building resilience in your community. Share them in your social media channels.
- A new jingle to sing and dance
- Seven PSAs that you can download and use in local radio stations
Lyrics
Chorus:
Be ready to Look, Listen and Link
After crisis or disaster
Look, Listen and Link
Because we are stronger together!
Verse 1:
It’s OK to talk about, how ya feel inside,
Shows the strength you have in you,
To make it all alright,
Look out for the children Women and Elderly
So all of them know You know just how they feel
Chorus:
Be ready to Look, Listen and Link
After crisis or disaster
Look, Listen and Link
Because we are stronger together!
Verse 2:
You think about others,
But don’t forget about you
Listen to your brother,
And he will listen to you,
You’re never alone don’t accept no violence, -
Reach out to your neighbour, don’t suffer in silence!
Chorus:
Be ready to Look, Listen and Link
After crisis or disaster
Look, Listen and Link
Because we are stronger together!
Sing Along
Audio
Video
More on the Stronger Together campaign
The Stronger Together campaign will continue to be implemented to provide resources and communications materials in disaster situations throughout the Caribbean.
It builts on the branding, key messages and communication products of the 2019 and 2020 PAHO/CDB “Stronger Together” campaign, incorporating new materials and resources.
This regional communication and awareness campaign aims to:
- Offer information and strategies to assist communities in the region to promote mental wellbeing and positive coping strategies during disasters.
- Reduce the stigma about seeking mental health and psychosocial support in relation to hurricanes and other crisis situations.
For this purpose, the campaign conveys the general principles of psychological first aid (PFA) to the general public, community leaders and essential workers. It is hoped that the information given, will help individuals and communities to anticipate, cope and recover.
Crisis situations tend to exacerbate existing vulnerabilities. Therefore, the campaign pays special attention particular groups within the general population that may be at greater risk of negative outcomes during a crisis, such as children and adolescents, women, older persons, indigenous peoples, people with pre-existing mental disorders, migrants, persons with disabilities, homeless persons and people living in shelters.
Additionally, knowledge of the different gender roles in the Caribbean has been used to develop gender-sensitive communication messages, including the different roles of men and women in the family and the community, a possible rise of gender-based violence as well as gender differences in the way in which health services are accessed.
Lastly, special attention has been payed to ensure that communication products are accessible for people with disabilities.
This campaign is focused on the following audiences:
- Communities, with emphasis on the following vulnerable groups:
- Women and girls, i.e. changing attitudes that cause gender-based violence, role as main caregivers.
- Men and boys, i.e. masculinity norms that may have a negative impact, increased usage in drug and alcohol, breaking curfew.
- People with pre-existing health, mental health and substance use conditions.
- Older adults and their caregivers.
- People with disabilities.
- Refugees, migrants and ethnic minorities.
- Essential workers, community leaders, and decision makers who will be utilized as a target audiences and communication channels.
- Owners of medium, small and micro enterprises (MSMEs), many of whom are challenged to manage their firms in lockdown or with adjusted hours of operation and meet expectations of employees.
What is mental health and psychosocial support (MHPSS)?
The composite term “mental health and psychosocial support” describes any type of local or outside support that aims to protect or promote psychosocial well-being and/or prevent or treat mental disorder. The social and psychological problems encompass a broad range of pre-existing (such as extreme poverty, severe mental disorder and alcohol abuse), emergency-induced (for example, family separation, disruption of social networks and community structures, grief, depression and increased gender-based violence), or humanitarian aid-related problems (including the undermining of community structures or traditional support mechanisms and anxiety due to lack of information and disruption of livelihoods).
What is psychological first aid (PFA)?
PFA is describes a humane, supportive response to a fellow human being who is suffering and who may need support. PFA is not something that only professionals can do; it can be provided for people in a position to help others who have experienced and extremely distressing event. PFA involves the following themes:
- providing practical care and support, which does not intrude;
- assessing needs and concerns;
- helping people to address basic needs (for example, food and water, information);
- listening to people, but not pressuring them to talk;
- comforting people and helping them to feel calm;
- helping people connect to information, services and social supports;
- protecting people from further harm.
The three basic action principles of PFA are LOOK, LISTEN and LINK. These action principles guide how to view and safely enter a crisis situation, approach affected people and understand their needs, and link them with practical support and information:
- LOOK:
- Check for safety
- Check for people with obvious urgent basic needs
- Check for people with serious distress reactions
- LISTEN:
- Approach people who may need support
- Ask about people’s needs and concerns
- Listen to people, and help them to feel calm
- LINK:
- Help address basic needs and access services
- Help people cope with problems
- Give information
- Connect people with loved ones